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   In any given week, the Herald-Leader and Kentucky.com reach nearly 80% of adults in the MSA and more than 1 out of 2 adults in the DMA.
Source: Lexington Market Survey, Scarborough, Release 1, 2005. Sunday cume
based on readers over past four Sundays, Daily cume based on readers over past
five weekdays, and Kentucky.com cume based on past 7 days. Combined Kentucky.com
and Daily and Sunday Newspaper percentage based on cume reach over past 30 days.
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