Demographics/DMA
Lexington adults in the DMA* (Designated Market Area) who have read the Lexington Herald-Leader in print or online in the past seven days. CLICK HERE for geography definitions.
| DMA | DMA Pop. | DMA % | H-L INA** Pop. | H-L INA % | Index |
| Lexington DMA | 984,001 | 100 | 464,301 | 100 | 100 |
| Age | |||||
| DMA | DMA Pop. | DMA % | H-L INA** Pop. | H-L INA % | Index |
| Adults 18-34 | 303,509 | 30.8 | 138,071 | 29.7 | 96 |
| Adults 35-49 | 240,814 | 24.5 | 104,810 | 22.6 | 92 |
| Adults 50+ | 439,678 | 44.7 | 221,420 | 47.7 | 107 |
| Level of Education | |||||
| DMA | DMA Pop. | DMA % | H-L INA** Pop. | H-L INA % | Index |
| High School Graduate (12th grade or GED) | 396,691 | 40.3 | 173,664 | 37.4 | 93 |
| Some college (1-3 years-not Graduate or AA/Associates | 294,911 | 25.4 | 129,828 | 28.0 | 110 |
| College Graduate (4-year college) | 112,449 | 11.4 | 59,954 | 12.9 | 113 |
| Post Graduate Degree | 68,751 | 7.0 | 48,087 | 10.4 | 148 |
| Marital Status | |||||
| DMA | DMA Pop. | DMA % | H-L INA** Pop. | H-L INA % | Index |
| Married | 560,984 | 57 | 269,323 | 58.0 | 102 |
| Not married (single, legally separated, widowed, divorced) | 423,017 | 43.0 | 194,978 | 42.0 | 98 |
| Race | |||||
| DMA | DMA Pop. | DMA % | H-L INA** Pop. | H-L INA % | Index |
| White | 920,292 | 93.5 | 434,200 | 93.5 | 100 |
| Black/African American | 51,069 | 5.2 | 25,785 | 5.6 | 107 |
| Asian | 2,546 | 0.3 | 1,026 | 0.2 | 85 |
| Other | 10,094 | 1..0 | 3,290 | 0.7 | 69 |
| Sex of Respondent | |||||
| DMA | DMA Pop. | DMA % | H-L INA** Pop. | H-L INA % | Index |
| Men | 477,317 | 48.5 | 239,890 | 51.7 | 107 |
| Women | 506,684 | 51.5 | 224,411 | 48.3 | 94 |
| Household Income | |||||
| DMA | DMA Pop. | DMA % | H-L INA** Pop. | H-L INA % | Index |
| < $35,000 | 385,166 | 39.1 | 131,377 | 28.3 | 72 |
| $35,000 - $49,999 | 177,750 | 18.1 | 94,617 | 20.4 | 113 |
| $50,000 - $74,999 | 165,549 | 16.8 | 85,946 | 18.5 | 110 |
| $75,000 - $99,999 | 125,798 | 12.8 | 66,988 | 14.4 | 113 |
| $100,000 - $249,999 | 113,435 | 11.5 | 72,806 | 15.7 | 136 |
| $250,000 + | 16,303 | 1.7 | 12,567 | 2.7 | 163 |
*DMA is the Designated MarketArea, consists of 40 counties
**Integrated Newspaper Audience (print and/or online reach past 7 days)
SOURCE:
Study: Market/Release Lexington, KY 2012 Release 1
Release: Total (Apr 2011 - Mar 2012)
Base: DMA: Lexington DMA
Projected: 984,001 Respondents: 1,956
Target: Integrated Newspaper Audience: Lexington Herald-Leader INA
Projected: 464,301 Respondents: 1,151
Percent of Base: 47.2
Copyright Scarborough Research 2012.
No definitions subject to reliability notification.
This exported report is not MRC accreditable.
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