Lexington Herald-Leader Media Network
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Reach

Map of Herald-Leader NDM and ONDM

 


Print Readership - In Market* Sunday Weekday Past 7 Days
DMA Readers 324,858 218,643 432,046
Reach 33.0% 22.2% 43.8%
       
NDM Readers 189,887 129,774 242,199
Reach 47.5% 32.5% 60.6%

*Source: Scarborough, 2011, Release 2



Online Readership - In Market* Past 7 Days Past 30 Days
DMA Readers 123,185 174,348
Reach 12.5% 17.7%
     
NDM Readers 74,104 111,639
Reach 18.5% 27.9%

*Source: Scarborough, 2011, Release 2



Net Combined Audience - In Market (unduplicated)* Past 7 Days Past 30 Days
DMA Readers 463,046 485,487
Reach 47% 49.3%
     
NDM Readers 262,737 275,350
Reach 65.7% 68.9%

*Source: Scarborough, 2011, Release 2



Web Site Usage - Total Activity** 6 Month Period - Sept. 2011 - Mar. 2012
Total Unique Clicks 1,417,581
Page Impressions/Views 13,379,155

**Source: Omniture SiteCatalyst



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