General Provision and Business Philosophy
RATE ADJUSTMENTS
The Lexington Herald-Leader reserves the right to revise advertising
rates at any time. Current contract holders will be notified in writing
thirty (30) days prior to rate adjustment, and all contracts accepted
are subject to this revision. Contracts must be completed within one
(1) year from date of signing. Representatives of the Lexington Herald-Leader
are not authorized to make any deviations from these published rates
and regulations, either orally or in writing.
ADVERTISING GUIDELINES
The Lexington Herald-Leader reserves the right to reject or revise
any copy for any reason deemed material by the Publisher. The Lexington
Herald-Leader is committed to publishing advertising for those businesses
that practice fair and equal treatment to all customers, regardless of
race, gender, religion, national origin, sexual orientation or disability.
In all cases, the advertiser assumes liability for the content of all
advertising printed and agrees to hold the Lexington Herald-Leader blameless
from all claims arising there from. Advertiser agrees that by placing
an advertisement in the Lexington Herald-Leader, advertiser licenses
to the Lexington Herald-Leader, on a non-exclusive basis, all copyrights
and other ownership rights in the advertisement, including the right
to publish, reproduce, display, adapt, transmit, or produce derivative
works in any medium, including any digitized or electronic medium. Advertiser
authorizes the Lexington Herald-Leader to bring suit in the unauthorized
use, reproduction, display, distribution, or performance of the advertisement
as it appears in the Lexington Herald-Leader or for its unauthorized
alteration. Nothing shall prevent advertiser from placing the same or
a similar advertisement in any other media, or from bringing suit on
its own behalf and at its own expense to enforce its copyright interests
in the advertisements.
In the event the advertiser has prepaid for advertising which is later
rejected or cancelled by the Lexington Herald-Leader, the sole liability
for such action by the Lexington Herald-Leader shall be a refund of the
unused portion of the prepayment for such canceled advertising. Advertiser
shall not be entitled to any refund or credit for prepaid advertising which
is cancelled by the advertiser after the first day of publication of the
advertisement.
The Lexington Herald-Leader reserves the right to review any advertising
set to resemble news matter. Any advertising submitted in this style must,
at a minimum, follow these criteria for consideration for publication:
- Must carry the word "Advertisement" in bold type, no less
than 12 point at the top of the ad up to 2 column, for larger ads
typeset once for each 2 column width.
- Fonts in Letras, BentonGothic & Bureau
Roman may not be used.
- Ads must be surrounded by at least a 3-point
border.
- Ad may not use a news style byline or dateline.
Any material submitted for publication that contains multiple advertisers
that are not under the same ownership should be received three weeks prior
to distribution for approval. The Lexington Herald-Leader reserves the
right to refuse any material that, in its opinion, contains advertising
space that was sold by a third party or at a brokered rate.
All advertising of a drug or medical nature must adhere to the drug and
medical standards of the Publisher and must be received in sufficient time
before publication for consideration by Publisher.
Free standing inserts that resemble editorial content published by the
Lexington Herald-Leader are subject to review by our editorial board. The
Lexington Herald-Leader reserves the right to accept or reject the insert
based on the editorial board's findings. Advance copies should be received
three weeks prior to insertion date for review.
All advertising copy should be submitted in writing. Advertisers warrant
to the Lexington Herald-Leader that publication of any advertisement, including
any photograph contained therein, shall not infringe upon any copyright
held by another person.
ERROR RESPONSIBILITY
The Lexington Herald-Leader cannot assume responsibility for errors
in advertisements, unless the newspaper fails to correct errors clearly
marked by the advertiser on proofs returned to the newspaper within deadline
requirements. The Lexington Herald-Leader's liability for an error shall
be limited to the portion of the advertisement affected by the error,
and in no event shall such liability exceed the cost of the advertisement
in which the error occurs. Notice of errors must be given in time for
correction before additional insertions are made. Claims for error adjustment
must be made within thirty (30) days of error date. In the event of non-publication
of copy furnished, no liability shall exist on the part of the Lexington
Herald-Leader, except that no charge shall be made therefore.
On multiple insertion ads, credit for errors will be allowed on the first
insertion only. All errors in advertisements must be reported to the Lexington
Herald-Leader within 30 days of publication. The Lexington Herald-Leader
reserves the right to adjust only those errors reported within this specific
period.
On digital ads, please call our Advertising Creative Service department
at 859-231-1657 for assistance. Advertisers are strongly encouraged
to submit a test file and have it verified prior to electronic
submission of a live ad.
PRINTED MATERIALS
The Lexington Herald-Leader cannot be responsible for printed material
left with publisher for more than 30 days after publication unless instructions
to return it at advertisers' expense are furnished with the order.
BILLED SPACE REQUIREMENTS
Broadsheet advertisements in excess of 19" deep in any column width
will be billed the full depth. Tabloid ads over 10 inches deep in any column
width will be billed at full depth.
COLOR AND INSERT CAPACITY
At certain times of the year, the company may reach its capacity
to handle color advertising and preprinted inserts. The earlier reservations
are submitted for these two areas, the less likely problems will occur.
In the event that capacity is reached, advertiser requests for color
and preprinted inserts will be filled on a first priority basis.
ADVERTISER RESPONSIBILITY
Advertiser and/or advertising agency will assume liability for all
content, including text and illustrations, and also assume responsibility
for any claims arising there from made against the publisher.
KEY NUMBERS AND COUPON EXPIRATIONS
The publisher is not responsible for key numbers or coupon expiration
dates to be set in ad copy unless written instructions are received from
advertiser prior to deadline.
ACCEPTANCE
Forwarding of an order is construed as acceptance of all rates and
conditions under which the publisher sells advertising space.
AD POSITION
The Lexington Herald-Leader will attempt to honor all position requests,
but we cannot guarantee that your ad will be on a particular page or
in a specific section.
DOUBLE TRUCK REQUIREMENTS
Minimum double truck ad is 8.5 columns wide and 125 total inches
(Gutter is charged as 1⁄2 column.)
AD CANCELLATION
Display ads cancelled after published deadlines are subject to a
charge equal to 50% of the ad cost.
RETAIL RATES
Retail rates apply only to advertising space relating to the regular
retail business owned by the advertiser specified. They cannot be used
directly or indirectly to cover advertising classified as National Rate
Advertising or Classified Rate Advertising by the Herald-Leader.
SPLIT RUN
Metro edition includes Fayette, Jessamine, Woodford, Scott, Bourbon,
Clark, Madison and Franklin counties. Bluegrass edition includes all
other counties in our circulation area.
SHORT RATES
Upon signing a retail advertising agreement, the advertiser agrees
to use the minimum space agreed upon during the contract term. Note that
the linage for ads run in less than full distribution for the Herald-Leader
will be given linage credit in proportion of the paid rate to the full
distribution rate. If not used as agreed, the advertiser agrees to pay
a rate adjustment based upon the lesser amount of the following: 1) a
charge equal to the unused space remaining on the agreement; 2) a charge
on all space used equal to the rate earned, based upon the Publisher's
regular schedule of rates.
DEADLINES/QUALITY ASSURANCE
The Publisher's schedule of proof and electronic deadlines must be
observed in order to ensure publication and quality. Typographical
accuracy shall be at the risk of the advertiser on copy received
for publication after the deadline/quality assurance date. Deadlines
are subject to change during peak holiday periods. Advertisers will receive
prior notification.
PROOFS
Proofs, when submitted, will be for typographical error corrections
only. Excessive changes made on proofs are subject to additional
charges. Proofs are not guaranteed
for materials submitted after the proof/quality assurance deadline.
PHOTOGRAPHS
Photographs of individuals for advertising use must be accompanied
by a release form from the individual. Release forms are available from
your advertising representative.
CUT-OFF RULE
All advertising billed from cut-off rule to cut-off rule.
POLITICAL, ISSUE & OPINION
Advertising retail agreement options available to any candidate for
public office whose electorate lies within the Lexington PMA. Cash with
order.
COMMISSION AND TERMS OF PAYMENT
All charges are due and payable by the 15th of each month.
In the event of delinquency of an account, client agrees to pay for
all collection costs, attorney fees, and court costs incurred by
the creditor in collection of the delinquency.
Special Services
ADVERTISING CREATIVE SERVICE
The Herald-Leader's award-winning Advertising Creative Service team
is available to maximize the value of your investment. Designers
and writers can develop creative advertising campaigns and targeted advertising
sections that will reach your potential customers. To find out
more about these and other creative services, consult your Account Executive.
MARKETING
Want to have an event or tie-in to an event for your special occasion
or marketing strategy? Our Targeted Marketing team may be able to help.
Contact your Account Executive for details.
For additional information:
859-231-3150 or 1-800-274-7355
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