The Lexington Herald-Leader, the best source for award-winning coverage of news, business, sports and entertainment in Kentucky, the nation and the world, provides the readership advertisers seek. Every day, the Herald-Leader contains sections with the kind of information readers look for to make a difference in their lives, such as:

• Monday’s Business Monday
• Tuesday’s Life+Health
• Wednesday’s Life+Neighbors
• Thursday’s Life+Food
• Friday’s Weekender and Wheels
• Saturday’s Life+Faith and Life+Home
• Sunday’s Arts+Life, Opinions+Ideas, TVBook, HomeSeller,
Comics and Careerbuilder

Advertise today and tap into the buying power of more than a quarter-million daily readers of the Herald-Leader. Call your account executive today or 859-231-3150.

LifeStyle Magazine
A home and lifestyle magazine for Central Kentucky, Lifestyle, a full-color, glossy magazine, is distributed in-paper into 30,000 homes and is available free at many retail locations. For advertising information, contact your account executive or Jane Ashley Pace at 859-231-3538.

Sunday Comics
Reach customers of all ages in this colorful Sunday favorite, featuring excellent full-color reproduction.

Added visibility makes the gatefold – a half-page wide sheet attached to the right-hand side of the front page of the Comics – a strong advertising choice. Both sides are available for printing. The spadea wrap also offers enhanced visibility. It covers a quarter of the left-hand side of the front page of the Comics, wrapping around three-quarters of the back page. Both sides are available for printing. For advertising information, contact your account executive or Tammy Osborne at 859-231-3181.

skirt! Magazine
skirt! is all about women … their work, play, families, creativity, style, health and wealth, bodies and souls. skirt! is an attitude… spirited, independent, outspoken, serious, playful and irreverent, sometimes controversial, always passionate.

Written by women, for women, skirt! magazine is a uniquely targeted niche publication aimed at attracting and retaining influential readers and advertisers. Our brand loyalists are educated, motivated and self-possessed women who are often referred to as part feminista, part fashionista. skirt! is published monthly and distributed throughout the Central Kentucky area. For advertising information, contact Zoe Gillespie at 859-231-3402 or Laura Foret at 859-231-3213.

Targeted Inserts
Target your message down to the neighborhood with slick sheets (coated, 8.5x11, full color front and back), quick sheets (uncoated, 8.5x11 full color front and back), four-page glossy tabloids (coated, 11x17, full color front and back) and four-page offset tabloids (uncoated, 11x17, full color front and back). Send your message where you want and when you want for one low price with measurable results, no waste and no contract. Contact your Herald-Leader account executive for more information and assistance.

Piston Magazine
Looking to buy or sell a pre-owned car, truck or other vehicle? Check out the Piston magazine, your weekly source for cars, trucks, motorcycles, RVs, boats, commercial trucks, heavy equipment and rebuildables. The Piston is available free of charge at rack locations in central and south-central Kentucky, including racks at Big Lots, bigg’s. IGA, Kmart, Kroger, Meijer, Murphy’s, Remke, Sam’s, Skyline and Speedway.

To advertise in the Piston, call Marty Davis at 859-509-4930 or visit us online at www.thepistonmag.com.

Front Page Notes
Make front-page news! Get reader attention with your front-page message that adheres to the front page of the Herald-Leader. Launch a new product, tell readers about your grand opening or give them a coupon to increase your traffic. Call your account executive or Lee Napier at 859-231-3137.

Directories
To be part of the Herald-Leader’s directories:

Targeted Sections
Aim for the customers you want to reach! Advertise in the Herald-Leader’s targeted publications: “Kentucky Derby” in May, “College Football Preview” in August, “LexGo Guide” in September, “College Guide” in October or “College Basketball Preview” in November are among the many sections in which advertisers can reach customers. For more information and to advertise, email Jane Ashley Pace, or call 859-231-3538.

Customized Sections
Tell your story to readers in Central Kentucky with a customized section, a publication that contains articles about your business, faith group, charity, association or event. Tailor your section to reach Fayette County only or Fayette plus other counties. Partnering with the Herald-Leader on a customized section is a cost-effective way to tell your story, your way. For details, email Jane Ashley Pace, or call 859-231-3538.

Preprints
For quotes and details, contact your account executive, email Bob Lusardi or call
859-231-3192.

Specialty Advertising
For information about polybag and sample-bag advertising, email Tammy Osborne, 859-231-3181, or email Amy Lassman, 859-231-1481.

Sunday Help Wanted Section
Our Sunday Classified section is widely viewed as the largest selection of printed job postings in Central Kentucky. We offer several options including color on our front page, discounts on multiple categories and creative services at no charge. Contact your representative on Wednesday to find out current specials and deadlines. If you don't know who your account representative is please call Kim Mayer at 859-231-1402.

Careerbuilder.com Postings
Online job postings are the fastest way to fill your available position. As the official Careerbuilder.com partner for Central Kentucky we can customize your recruitment advertising program on Careerbuilder.com to make sure you have complete coverage of the active job seekers. For pricing please call your representative or Kim Mayer at 859-231-1402.

ONLINE

Kentucky.com Products
Contact Heather McGinnis today for advertising opportunities on Kentucky.com including Ask the Expert, cubes, floating flash ads, skyscrapers and banners, along with ad buys on ShopLocal.com, Cars.com, Apartments.com and Kentucky Homseller.com. Contact Heather McGinnis, 859-231-3164.

Email Newsletters
Reach your customers with targeted e-newsletters. For information about immediate and measurable results with a high percentage of click-throughs, contact Heather McGinnis, 859-231-3164.

Celebrations
Everyone is a star in our Celebrations section. Place your Engagement, Wedding, Anniversary or other exciting announcement on www.kentucky.com/celebrations or call Mandy Brooks at 859-231-1445. Share your event with friends and relatives in the paper and online.

Obituary Announcements
Basic announcements up to seven lines for Kentucky residents are free. Families who want additional information published may do so at a per line charge. For more information, call your funeral director or the Herald-Leader at 859-231-3215 or 800-766-6248 or by email at hlobits@herald-leader.com.

NIE

Newspaper In Education (NIE) products
To underwrite a wide range of educational classroom supplements or in-paper NIE educational series, email Kriss Johnson or call 859-231-3353.

LEXPRESS

LexPress Printing
LexPress offers a variety of products, everything from newsprint to digital printing to hi quality gloss web press work …Flyers, Brochures, newspaper inserts, magazines and booklets, newsletters, postcards, posters, political material, envelopes, business cards, etc… all at very affordable rates.

LexPress has in-house mail and fulfillment services as well, making us the ideal one stop shop.

Call for services and rates at 1-888-539-9966 or 1-859-231-1410 or visit the LexPress website.

BusinessPlus
Provide your customers and/or employees with the Herald-Leader. Your business can join the BusinessPlus Program and save 60% of the daily newsstand price! Email Matt Borders today or call 859-231-3493.

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