PRINT PRODUCTS
The Lexington Herald-Leader, the best source for award-winning coverage
of news, business, sports and entertainment in Kentucky, the nation and
the world, provides the readership advertisers seek. Every day, the Herald-Leader
contains sections with the kind of information readers look for to make
a difference in their lives, such as:
• Business Monday
• Tuesday’s Health|Family
• Wednesday’s Communities
• Thursday’s Free Time
• Friday’s Weekender and Wheels
• Saturday’s Faith|Values, Inside|Out and Business
• Sunday’s Arts+Life, A La Carte, Opinions|Ideas, TVBook, Homeseller,
Comics and Careerbuilder
Advertise today and tap into the buying power of more than a quarter-million
daily readers of the Herald-Leader. Call your account executive today or
859-231-3150.
Sunday Comics
Reach customers of all ages in this colorful Sunday favorite, featuring
excellent full-color reproduction.
Added visibility makes the gatefold – a half-page wide sheet attached
to the right-hand side of the front page of the Comics – a strong
advertising choice. Both sides are available for printing. The spadea wrap
also offers enhanced visibility. It covers a quarter of the left-hand side
of the front page of the Comics, wrapping around three-quarters of the
back page. Both sides are available for printing. Call your account executive
today or 859-231-3150.
Bluegrass Balance Magazine
A new publication, Bluegrass Balance magazine will be distributed inside
the Herald-Leader the second Tuesday of each month and will be available
at dozens of Central Kentucky locations. The all-local content will
cover a range of topics that will assist readers in achieving balance in
all aspects of their everyday lives, including family, work, leisure, health,
nutrition, health, fitness and more.
Bluegrass Balance will be delivered
to more than 88,000 Herald-Leader subscribers in the 17-county Primary Market
Area with approximately 4,000 available in area retail and professional businesses.
Full
color will be available on every page for every ad in Bluegrass
Balance.
LifeStyle Magazine
A home and lifestyle magazine for Central Kentucky, Lifestyle, a full-color,
glossy magazine, is distributed in-paper into 35,000 homes and is available
free at many retail locations. For advertising information, contact your
account executive or
859-231-1469.
ZipPlus
Target your message down to the neighborhood with slick sheets (coated,
8.5x11, full color front and back), quick sheets (uncoated, 8.5x11 full
color front and back), four-page glossy tabloids (coated, 11x17, full color
front and back) and four-page offset tabloids (uncoated, 11x17, full color
front and back). Send your message where you want and when you want for
one low price with measurable results, no waste and no contract. Contact
your Herald-Leader account executive for more information and assistance.
Front Page Notes
Make front-page news! Get reader attention with your front-page message
that adheres to the front page of the Herald-Leader. Launch a new product,
tell readers about your grand opening or give them a coupon to increase
your traffic. Call your account executive or 859-231-3150.
Directories
To be part of the Herald-Leader’s directories:
Targeted Sections
Aim for the customers you want to reach! Advertise in the Herald-Leader’s
targeted publications: “Kentucky Derby” in May, “College
Football Preview” in August, “Essential Bluegrass” in
September, “College Guide” in October or “College Basketball
Preview” in November are among the more than 50 sections in 2006
advertisers that can reach customers. For more information and to
advertise, email Beth
Shewmaker, or call 859-231-1427.
Customized Sections
Tell your story to readers in Central Kentucky with a customized section,
a publication that contains articles about your business, faith group,
charity, association or event. Tailor your section to reach Fayette
County only or Fayette plus other counties. Partnering with the Herald-Leader
on a customized section is a cost-effective way to tell your story,
your way. For details, email Beth
Shewmaker, or call 859-231-1427.
Target Marketing
The Herald-Leader, wrapped by your advertising message, can be delivered
to designated zip codes you select. For complete details of this
inexpensive targeted marketing program, email Cynthia
Day or call 859-231-3369.
Furnished Home
A full-color, quality-coated stock insert that spotlights fine furniture
retailers in Lexington and the region, Furnished Home, a new product,
publishes the last Sunday of every other month. It’s distributed
in the Herald-Leader in Fayette and surrounding counties. For complete
information, contact your furniture account executive, email Fran
Elsen or call 859-231-3323.
Hotel Newspaper Program
Turn visitors into customers with the Herald-Leader’s Hotel Newspaper
Program. We deliver the Friday-Sunday editions to more than 30 participating
hotels throughout the year. Wrapping each edition, the Herald-Leader
hotel pages are a four-page marketing product containing your advertising
message, along with useful dining, tourist and event information
the weekend traveler appreciates. Email Cynthia
Day or call 859-231-3369.
Preprints
For quotes and details, contact your account executive, email Ron
Thurman or call
859-231-1488.
New Home Showcase
An advertising supplement, publishing six times a year, focusing
on new home construction in Bourbon, Clark, Fayette, Jessamine,
Madison, Scott and Woodford Counties. For more information, contact
your real estate account executive, email Amanda
Brooks or call 859-231-1438.
Central Kentucky at a Glance
Quarterly full-color quality coated stock insert spotlighting a builder
and distributed in the Herald-Leader. For complete information,
contact your real estate account executive, email Amanda
Brooks or call 859-231-1438.
Specialty Advertising
For information about polybag and sample-bag advertising, email Rebecca
Steckler,
859-231-3140, or email Lori
Ibarra,
859-231-1481.
Job Fairs
Several Job Fairs will be held throughout 2006 to help employers find qualified
employees. General Fairs are scheduled for June 12 and Sept. 18. Healthcare
Job Fairs are scheduled for April 4 and July 25. Employment recruiters,
contact your account executive or call 859-231-3511.
CareerBuilder Extra
CareerBuilder Extra is available free every Wednesday at more than
200 popular area grocery chains and convenience stores, plus many
other locations. Jobseekers find more opportunities in CareerBuilder
Extra than any other free employment publication. Recruiters find more
qualified jobseekers! Contact your account executive, email B.J.
Williams, or call
859-231-1402.
ONLINE
Kentucky.com Products
Contact Shannon Myers today for advertising opportunities on Kentucky.com including Ask the Expert, cubes, floating flash ads, skyscrapers
and banners, along with ad buys on ShopLocal.com, Cars.com, Apartments.com
and Kentucky Homseller.com. Contact Shannon,
859-231-3164 or Adam
Endorf, 859-231-3146.
Flavors of Kentucky (flavorsofkentucky.com)
Your skyscraper ad, subchannel
banner, linked text, linked logo or other advertising options on this popular
site will be seen by viewers discovering Central Kentucky’s favorite
recipes! Contact your account executive, Shannon
Myers,
859-231-3164 or Adam
Endorf, 859-231-3146.
Herald Readers Book Club (Kentucky.com)
A specialty sub-site, the Herald
Readers Book Club attracts viewers who want to check out the next
selection, the date and time of the author’s
signing and discussion and to participate in book editor Cheryl Truman’s
blog on the monthly selection or other books. Visitors to this popular
site will see your messages and enjoy the site’s content. Contact
your account executive, Shannon
Myers, 859-231-3164 or Adam
Endorf,
859-231-3146.
Email Newsletters
Reach your customers with targeted e-newsletters. For
information about immediate and measurable results with a high percentage
of click-throughs, contact Shannon
Myers, 859-231-3164 or Adam
Endorf, 859-231-3146.
Celebrations
Basic Celebration announcements are free. Larger Celebration
packages are available for special moments in life, such as engagements,
weddings, anniversaries and special occasions. Contact 859-231-3196 or
hlcelebrations@herald-leader.com for complete information.
Obituary Announcements
Basic announcements up to seven lines for Kentucky
residents are free. Families who want additional information published
may do so at a per line charge. For more information, call your funeral
director or the Herald-Leader at 859-231-3215 or 800-766-6248 or by email
at hlobits@herald-leader.com.
NIE
Newspaper In Education (NIE) products
To underwrite a wide range of educational
classroom supplements or in-paper NIE educational series, email Kristy
Tsou or call 859-231-1366.
LEXPRESS
LexPress Printing
A higher standard of printing at very affordable
rates, with professional, courteous customer service, LexPress uses
computer-to-plate technology and web press printing to provide
quick turnaround. We offer the best quality available for printing from
your digital files.
Flyers • Brochures • Advertising Inserts • Newsletters • Restaurant
Menus • 11 x 17 Posters • Political and campaign material
Options and Services include:
Various paper stock • Folding • Cutting • Perforation • Shipping
nationwide • Creative Design/Art Service • Marketing Consultation
Discounts available for first-time users
1-888-539-9966 or 1-859-231-1410 or
visit the LexPress website.
Front Door Publications
Direct to door for less than 5¢ per household!
For complete product information and rates, call 859-231-1406 or visit
www.frontdoorpublications.com.
BusinessPlus
Provide your customers and/or employees with the Herald-Leader.
Your business can join the BusinessPlus Program and save 60% of the
daily newsstand price! Email Matt
Borders today or call 859-231-3493.
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